Panel: Rights as the creative brief
09:15 - 10:45 hrs. Ciudad de Guatemala
10:15 - 11:45 hrs. Bogotá/Ciudad de México/Lima/Quito
11:15 - 12:45 hrs. Miami/Nueva York/Santiago de Chile
12:15 - 13:45 hrs. Buenos Aires
17:15 - 18:45 hrs. Madrid
Why should the advertising industry get involved in promoting sexual and reproductive rights? Speakers will discuss the role of advertising and innovation, the benefits of using a gender perspective, the cultural changes, new businesses opportunities, context, challenges, achievements and opportunities.