Juanita Reyes

Strategy Director
Creadoras Camp


She is a psychologist with an emphasis on communications and marketing.

Thanks to her multidisciplinary training, she has directed strategic projects with a strong digital, conceptual and creative content where she carries out deep exercises in the segmentation of buyer personas, Leading marketing, CRM strategies and relationships for different brands such as GM, Avianca, Procolombia, Adidas, Pernod Ricard, El Tiempo, Nestle, Postobon, PepsiCo, among others.

She looks for spaces whose strategic focuses allow the development of markets, brands, products and organizations, under an innovative, effective and sustainable perspective.