Melanie Tobal

Founder & Director


Melanie Tobal is an advertiser and fashion photographer. She founded and directs Publicitarias, an organization that since 2017 promotes diversity and a gender perspective in the communications industry, with offices in Argentina, Chile, Peru, Mexico, Guatemala, the Dominican Republic and US Hispanics. In advertising agencies, she served as creative director for brands such as Banco Hipotecario, LoJack, CCU, Molinos Río de la Plata, Diageo, IRSA and Oracle, among others.

She is currently the co-founder and DGC of Hermana, the first Argentinian advertising agency born from a gender perspective, creative director at Posta, the number 1 podcast producer in Argentina, and is the creator and host of the original Spotify podcast “Acabar”.