Latinx Content Strategist
CoLab PLANNED PARENTHOOD FEDERATION OF AMERICA (PPFA)
Trilce Ortiz works as a digital content strategist for the Latino community at PPFA’s Innovation Lab (CoLAB). She is leading the media research and content strategy in Spanish for products such as the Roo chatbot, the APP to monitor the period and the contraceptives in Spanish Spot On, and the bilingual program Chatea/Textea.
Trilce has worked developing content on reproductive health, sexuality, and healthy relationships for a variety of media outlets such as Univision.com, Wearemitu.com, and Shock.co She also led digital content and social media strategies as the editor of SiempreMujer.com and ChicaFresh.com.
In addition to her degrees in journalism and communications, Trilce is a relationship coach and has dedicated much of her work developing and implementing interactive workshops on empowerment, healthy relationships, and sexuality for Latina women in the United States and Colombia.