James Estrada

James Estrada is Associate Director of Innovation at Planned Parenthood Federation of America, he uses he/him pronouns. Building on his experience in design thinking and corporate venture operations, he brings together market and user insights with trends in the startup ecosystem, to identify opportunities that help scale and advance health equity at PPFA. His work is part of Planned Parenthood’s startup accelerator, which invests in impact-focused solutions coming from BIPOC founders embedded in communities with the most need in the sexual and reproductive health space. Working with Aya Contigo since March of 2023, James prepared the team to adapt their emotional support chat product.