Joss Díaz Camarena

Strategist and Social Intelligence Leader with more than 20 years of experience in advertising and comprehensive marketing projects. In recent years she has specialized in smart data and social listening focused on trend detection and digital audience analysis.

She has been part of global agencies such as Publicis, Terán TBWA and BBDO, as well as local agencies such as Promored and Matraka. Maintaining accounts of different categories: Diageo, Heineken, Netflix, Próximo Spirits, Barcel, Pepsico, Unilever, Henkel, El Palacio de Hierro.

Ambassador of Publicitarias México and collaborator of gender and diversity projects since 2019 such as CrucesxRosas, ChidasMx and Descosidxs

Currently founder of SOCIAL Hub, with social media and content projects in Mexico, Argentina and the United States.

Feminist, vegan, bad mother and passionate about art made by women.