Julia Rayeb

General Director

Publicitarias.org

Argentina

Creative Director, Graduate in Advertising and General Director of Publicitarias

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Julia Rayeb is Creative Director, Graduate in Advertising and General Director of Publicitarias, the foundation whose mission is to achieve a diverse, inclusive, non-violent communication industry with a gender and intersectional perspective.

Julia served for 7 years as Creative Director for the business marketing team at Meta (ex-Facebook) in Latin America, where her work stood out in projects and campaigns that promote diverse representation in advertising, such as Ads for Equality, Meta program co-created by Julia and winner at Cannes Lions.

She currently works as an independent consulting Creative Director and General Director of Advertising, where she leads the team of professionals and volunteers who promote the foundation’s work in Latin America. Her role focuses on creative direction, strategic leadership, and team and process management. Julia has participated as a teacher in creativity and marketing schools and as a speaker at various industry events internationally.