Gender without ideology

From IDEA Initiative we collaborated with LAS IGUALADAS, the Colombian YouTube channel of El Espectador media, to create the series Gender Without Ideology, with 9 journalistic investigations that then transformed into video interviews and were uploaded to the YouTube channel and Facebook page. With millions of displays on these platforms, we were able to generate a conversation with more than 28,000 viewers and we became a national trend on Twitter, besides generating an impact in several national media, reaching mostly children and adolescent audiences. We can prove the narrative power of this journalistic format and the interest that this generates in audiences, as the YouTube channel of LAS IGUALADAS significantly increased their popularity as influencers. The investigators and youtubers received numerous invitations from schools, colleges, public institutions and journalism events, and carried out many interviews on national and international media, reaching a much larger population. On seeing the success of the youtuber format, numerous organizations reached Las Igualadas to develop new video series to cover topics such as feminism and sexual and reproductive rights, which contributed to the channel positioning and continued to increase the audience's interest in these topics.