Purple Stamp

The agencies that participated in the program, five each round of proposals, were selected after an open contest, responding to the criteria of having a real commitment to change and expanding different opportunities for those peoples who are not in the larger markets. An important aspect of the program is that all all staff receive training, which ensures that transformation not only occurs among leaders or key personnel. The program walks shoulder to shoulder with the agencies throught the training process and cultural transformation, which culminates with them receiving an international certification that allows them to be part of a validated directory. This certification not only represents an advance in gender equality and human rights in the advertising field and their social and cultural influence, but also a huge opportunity in the communication industry. The agencies who wants to go through the screening process, formation, certification and to be part of the public directory are committed, among other things, to promote sexual and reproductive rights as fundamental rights for gender equality and the development of humankind. The final phase of this process involves the creation of a public directory of certified agencies, in order to make them easily accessible for all those companies and public and private organizations who seek to hire agencies committed with the values they demand.