Sarah’s decision

We wrote the first ever digital interactive comic about a pregnant girl victim of rape

2018 | Latin America | Ecuador | Advertising | New campaigns | Abortion | SRHR | Estudio Monocromo

readings during
it’s three months online


people followed the
comic via social media

Digital interaction

inside a
social comic


By 2019, everyday 5 cases of adolescent mothers (girls under the age of 14) were recorded in Ecuador. That same year, there were 136 cases of adolescent mothers between the ages of 15 and 19. Most of these pregnancies were the result of a rape perpetrated by people close to the victims, like their fathers, brothers or uncles.


We created an alliance with Estudio Monocromo, a company specialized in illustration to experiment for the first time how the interactive digital comic technology could be applied to raise awareness about this reality and help in the decisions that have an influence on the demand for abortion services. We worked with the illustrator and the design teams in order to comprehend the difficulties experienced by survivors of sexual violence and their unwanted pregnancy. The comic allows readers to walk in the shoes of Sara, but this time click by click, helping Sara to make decisions that guide her to a positive outcome or a negative one. This way we reflected her own attitudes and demonstrated the decisions people take when confronted with a rape-related pregnancy.

The interactive comic was free and accessible via web, tablets, and smartphones. We created a promotional campaign to push the debate in social media with hashtag #IUnderstandYouSara, which included posts with the image of Sara and numbers about the reality of sexual violence in girls and adolescents. Also, in the web page people were able to download important documents: A guide to safe abortion using pills and a document that answers questions about the process to report sexual violence in Ecuador. The comic was available for three months. A large debate took place on social media about the reality of sexual violence and abortion due to rape in Ecuador and a large number of messages reacting to the comic were received, for example: “Hi! I feel that you tell my own story. I feel that you used my own words. Sara is the age that I was when my school reported my dad. Thank you very much for speaking out against sexual abuse. It's hard, but it is the reality and we need to see it”.


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